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Hej. We are SELECTED.


We make contemporary clothing for men and women. Since 1997, our design philosophy has been informed by the Nordic lifestyle of our homeland. A story of craftsmanship that celebrates the quality and simplicity of Scandinavian design with every garment. This makes our collections feel timeless with an underlying sense of modernity. Pieces that you can rely on season after season as you build a lasting wardrobe. A wardrobe that transitions seamlessly with you through everyday life and the most memorable moments. A wardrobe made for modern living.


At SELECTED, we run our own lab tests to ensure that the quality and durability of our clothes live up to our standards. An investment in longevity. By testing everything from wear and tear to colour fastness, we aim to always offer a high-quality product. One that will maintain fit and colour for as long as possible. One that can last and be cherished for years to come.

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