SELECTED FEMME signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.
SELECTED HOMME expresses the quality of fine tailoring and everyday clothing. It’s all about individuality with attention to detail and outstanding craftsmanship whilst staying true to simplicity made for workdays, weekends and everything in between. The modern man goes for an authentic and contemporary style by mixing his classic wardrobe staples with fresh seasonal additions. Effortless lifestyle choices made for natural living.
The primary SELECTED consumers are between 25 and 40 years old. They are fashion-savvy, quality-conscious urbanites with an affinity for contemporary design. When shopping for clothes, our consumers look for these things in particular: look, quality, trend and fit. To us, these core characteristics are always top of mind to create an inspiring and positive product experience – from an urban statement to timeless tailored pieces.