Responsibly Crafted is our brand philosophy.

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A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare. We care. And we believe.

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We believe in using the right materials.

/ In materials that limit waste, emissions and water usage.

/ In materials sourced with respect for animals, farmers and their land.

 

We believe in longevity.

/ In testing and designing garments to last.

/ In helping consumers care for their garments the right way.

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We believe in circularity.

/ In designing for recycling and renewing used clothes for a new life.

/ In restorative ways of designing that supports a circular economy.

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We believe that together,
we can make a difference.