Modern classics. Timeless silhouettes. Perfectly fitted. Refined and tailored separates cut from high-quality fabrics. 

BRAND

ARCHITECTURE

TAILORED BLACK

Classic. Timeless. Carefully Crafted. 

2022

 

100% of our man-made cellulosic fibres will be sourced responsibly in line with industry best practice, such as the Forest Stewardship Council (FSC).

 

We will source 100% of our cotton from more sustainable alternatives.

 

Paper will be eliminated from our marketing communication.

2023

We will provide our customers and consumers with information on the environmental impacts of our core products, and we will show year-on-year improvements.

2025

Within our 100% more sustainable cotton supply, we will source 30% from organic cotton.

 

We will source 50% of our polyester from recycled polyester or other more sustainable alternatives. 

 

100% of our wool will be sourced in line with industry best practice, such as the Responsible Wool Standard (RWS).

 

We will facilitate the development of more sustainable fibres and materials at market scale through innovation and industry collaborations.

 

We will have tested and implemented circular business models in selected key markets with relevant partners.

 

We will drive forward post-consumer waste and circular infrastructure solutions, engaging in collaborative initiatives to turn waste into valuable resources.

 

All consumer facing packaging will be 100% reusable, recyclable or compostable.

 

We will have phased out single use virgin plastic wherever possible.

BRAND

VALUES

Modern classics. Timeless silhouettes. Perfectly fitted. Refined and tailored separates cut from high-quality fabrics. 

TAILORED BLACK

Classic. Timeless. Carefully Crafted. 

MANI

FES

TO

MANIFESTO

Will fashion ever be sustainable? Likely not. By nature, fashion, consumption and sustainability will always be somewhat contradictory. But we can change the way we produce and consume fashion.

We owe it to ourselves. To you. To the planet.

Responsibly Crafted is a brand philosophy. Shaping our entire business in a constant effort to make fashion more sustainable. From the way we design and manufacture our clothes to how we work with suppliers. Sustainability is a part of our DNA.
We know that the road is long and challenging. There are no shortcuts. No quick fixes. Big ambitions require big efforts. And we cannot do it alone.
Your choices matter. It is our responsibility to help you make those choices. To make sure that you never feel guilty for caring about fashion. To prove that fashionable clothes can also be crafted responsibly. To keep learning, trying, changing, improving.

Every day, we try to do better.

NEW COLLECTIONS
ARE NOW PRESENTED
100% DIGITALLY.

BRAND PHILOSOPHY OF
RESPONSIBLY CRAFTED

SUSTAINABILITY
HIGHLIGHTS OF
2020

HERE’S WHAT WE HAVE MANAGED TO BETTER IN 2020.

ALL THE COTTON USED IN OUR NEW JEANS IS NOW ORGANIC.

ALL OUR NEW JEANS ARE
RESPONSIBLY WASHED*
*
LESS WATER.
LESS ENERGY.
LESS CHEMISTRY.

CARE GUIDES ON DIFFERENT PRODUCT CATEGORIES HAVE BEEN LAUNCHED IN ORDER TO HELP CONSUMERS REDUCE ENVIRONMENTAL IMPACT IN THE PRODUCT USE PHASE.

ALL IN-STORE DISPOSABLE PAPER BAGS HAVE BEEN OUTSOURCED IN FAVOUR OF NEW, DURABLE BAGS MADE FROM RECYCLED PLASTIC BOTTLES.

ALL IN-STORE DISPOSABLE PAPER BAGS HAVE BEEN OUTSOURCED IN FAVOUR OF NEW, DURABLE BAGS MADE FROM RECYCLED PLASTIC BOTTLES.

IN 2020, 41% OF THE TOTAL AMOUNT OF FIBRES USED IN OUR CLOTHES WERE MORE SUSTAINABLE MATERIALS*.
*BASED ON PRODUCT WEIGHT.

ALL THE COTTON USED
IN OUR SELECTED STANDARDS
T-SHIRTS IS ORGANIC.

OUR TWO BEST-SELLING SUITS ARE NOW MADE WITH RECYCLED POLYESTER OR RECYCLED WOOL.

RESPONSIBLY CRAFTED